A Place at Home is a senior-focused care company offering a continuum of care services including companion and licensed personal care, care coordination, staffing solutions to senior care communities, medication administration services, and placement services that assist seniors in finding the next place to call home. This whole-view approach recognizes that everyone’s situation is different, and the need for reliable, varied and consistent services from the same company is essential to allowing seniors to age gracefully.
The “We are CARE” philosophy is a commitment to the company’s core values of Compassion, Accountable, Respectful and Ethical. These values transcend across all that A Place at Home encounters, whether it is the families it serves, the caregivers and other employees, and the community as a whole. The philosophy is tantamount to the success of the organization in that it continually reminds all who represent A Place at Home that CARE is the most significant product it offers.
A Place at Home is confident in the overall state of the industry to continue to support all services and potentially discover new services to support the growing senior population. A United States of Aging Survey Report (page 5) found that “Nearly two in 10 Americans aged 70 and older say they either can’t live independently and accomplish daily tasks without assistance from caregivers or community resources or find it difficult to do so.”
A vault.com study reports that “The Bureau of Labor Statistics estimates that in 2015 more than 1 million people were employed at establishments providing services for the elderly and persons with disabilities in the United States.” The same study reports “that there are around 50,000 assisted-living facilities, with a total capacity of 1.2 million beds.” and continues to cite the AARP study reporting, “…90 percent of adults 65 and older planned to stay in their current homes for the next five to ten years. Home care also can reduce costs, especially when the level of care that is needed does not require highly skilled workers.”
Based on the experience of A Place at Home combined with statistics, the industry is well-suited for continued growth for both clients and caregivers
The senior care industry is a proven industry and it is estimated that by 2020, 56 million Americans will be 65 and older; by 2050, that number will reach 84 million. Almost 70 percent of Americans who reach 65 will be unable to care for themselves at some point without assistance. A Place at Home offers more service lines with its concept than many competitors, which also means more income-producing opportunities for franchisees.
A Place at Home was established in Omaha, Nebraska in 2012 when the founders both discovered first-hand how difficult it can be on families and seniors to age gracefully. Either there was not enough help with day-to-day activities, they didn’t want to move into a home away from their home, or the community where they lived did not provide the services and care the senior needed. The founders recognized the opportunity to provide seniors loving care, assistance, and other services in a way that they themselves would be proud to offer to their own families.
Over the past several years, A Place at Home has experienced significant growth due to the diverse and unique service line offerings and has become recognized in the community as a reliable, trusted partner for families throughout the aging process. Growth is also attributed to the company’s commitment to their “We are CARE” (Compassionate, Accountable, Respectful and Ethical) philosophy to include caregivers, the families the company serves, and the community. Through support, training, communication and recognition of skills, their Caregivers have helped them earn the Employer of Choice award by Home Care Pulse for 3 years.
Jerod Evanich and Dustin Distefano have been friends since childhood. Over the course of time, both have experienced family members in various stages of the aging process. Dustin had two great-grandmothers pass at the age of 102. One of them, Estelle Rose, had to move to a nursing home in her early 90s due to her refusal to leave the town she had lived in her whole life due to a lack of family there to assist her. This was not an ideal arrangement as she continually tried to run away from the home to find her way back to her home. This situation was a great source of stress on his entire family.
At the same time Dustin was experiencing this in his family, Jerod found his grandparents’ health deteriorating, but more than anything, they needed someone to assist them with the daily chores around the house such as groceries, laundry, and cleaning. Like Dustin, there was not enough family around to tend to the care they needed. Fortunately, in Jerod’s case, by the time his grandmother needed assistance, A Place at Home was in operation and she was able to receive home care from the caregivers in the company, and later, use the Senior Living Alternatives program to help her find a senior community that fit her needs and financial situation.
Jerod’s experience encompasses high-level sales, marketing and operations. He is the founder and co-founder of five start-up businesses. His strengths are focused on facilitating company development and strategic planning, marketing initiatives, contract negotiations, operations and overseeing office management. He has also been featured in articles in local and national publications on topics that include trends in the healthcare industry, marketing home care companies, and social media marketing and has been a featured speaker at conferences regarding paying for senior care and online and social media marketing for various home care-related conferences. He holds an EMBA and a bachelor’s of science from the University of Nebraska at Omaha. He also obtained a CNA certificate to allow him to better relate to clients and his staff.
Dustin has a solid background in management, sales, operations, customer satisfaction, and employee training experience. With a knack for building business, he focuses on growth, profits, customer and employee retention as well as revenue. From his early managerial experience in customer-focused businesses, he developed an ability to recognize customer needs and anticipate concerns while providing reasonable and fair solutions. Dustin is a Certified Franchise Executive (CFE) and holds a bachelor’s of science from the University of Nebraska at Lincoln. Dustin received a CNA certificate to gain experience caring for seniors as well as to better understand his staff’s day-to-day tasks.
With a firm belief in the quality of compassionate care by passionate professionals, the model provides not only families peace of mind, but offers franchisees the opportunity to own a company that truly makes a difference in the lives of seniors.
© 2017 A Place At Home - This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states in the United States regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.