Many entrepreneurs looking for a new business venture choose to invest in franchising due to the proven systems, demonstrated success and support that a franchise system can offer. However, being a franchisee isn’t for everyone – this type of business ownership requires a unique mix of qualities, skills, and aspirations in order to succeed.
At A Place at Home, we consider candidates with a variety of experiences and backgrounds, and we seek franchisees who will be a strong representative of our brand. A Place at Home franchisees often share these similar qualities:
Passion for Giving Back to the Community
Ideal owners should possess a passion to own a senior-focused care company that largely stems from personal experience of caring for those who need care. This can include those who have a background in the medical or senior care field; been impacted by a senior; possess the desire to be part of a movement to provide a higher level of senior care; or someone looking for a career change that will make a difference in the quality of life of others.
Background in Business and Management
Franchisees should be able to give direction and handle the responsibilities of management, delegation, and leadership, as franchisees own and run their own franchise location. As a franchisee, you are in charge of your own business, but you will still benefit from the support of a franchisor, meaning it’s important for franchise owners to have a mix of skills typically held by an employee, and also a boss.
Innate Ability to Network and Build Relationships
While passion and experience are important factors for business success, the ability to connect with others and build meaningful business relationships is essential to the overall growth of your business. It is especially important in the senior care business to be out in the community. Whether it’s marketing at assisted living facilities or participating in community events – if you are able to create a partnership authentically, then you have the capability to propel your business to the next level.
Goal-Oriented and Driven to Succeed
As a franchise partner, you will gain immediate access to 40-hours of hands-on training and ongoing support, but ultimately, you have to execute the business plan. To do that, you need to have an internal drive to take not only your career, but your business to the next level.
Willingness to Follow a Proven System
Franchisees must follow the processes and systems that a franchisor has in place, which is why candidates who possess the traits of a dedicated employee are often approved. Veterans, in particular, excel in franchising, as their military training often enables them to be mission-focused and to run their business with respect for and understanding of rules and regulations.
Align With Philosophy
The “We are CARE” (Compassionate, Accountable, Respectful, Ethical) philosophy should align with your own personal objectives and a willingness to incorporate these values into their everyday role as A Place At Home franchise owners as well as everyday interactions with clients and their team. There should be an innate desire to network and build relationships within the community with the intent to grow the business and take on competitors while constantly driving to greatness.
Considering a Senior Care Franchise?
When you join our group of dynamic business owners, as franchisees of A Place at Home, you’ll have strong support, thorough training and valuable business resources to help you succeed. Contact us to learn more.